Relationship-First New Business Prospecting for busy agency and marketing leaders who don’t have time for follow-up—but still want to win the right clients.
You already know the brands you want to work with.
You know your agency has the talent and experience to make a difference.
But when it comes to consistent, strategic outreach?
You’re busy. We get it.
That’s where Cheerful Persistency comes in.
We help creative and agency leaders build meaningful relationships with the right decision-makers—without cold sales tactics, and without it taking over your calendar.
This is done-for-you new business development.
Thoughtful. Consistent. Strategic. And yes—actually human.
Cheerfully Connected - A Done-for-You LinkedIn Outreach Program
We help creative and agency leaders build meaningful relationships with the right decision-makers—without cold sales tactics, and without it taking over your calendar.
This is done-for-you new business development.
Thoughtful. Consistent. Strategic.
And yes—actually human.
1) Build Your Dream New Client List
We identify 20–30 companies you’d love to work with—aligned to your agency’s expertise, values, and past wins.
Then, we map out key marketing and procurement contacts inside each.
Your target list becomes a real plan.
Not just a mental wishlist.
2) Manage Strategic LinkedIn Activity
We use LinkedIn and Sales Navigator to:
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Send curated connection requests
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Engage with content
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Provide you weekly content to post
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Follow up without being pushy
All messages and posts are written in your tone and handled for you.
You simply step in when someone wants to talk—or when it's time to meet.
We get you in the room with the right people. You focus on the conversation.
3) Give You a Weekly "Just Do This" To-Do List
Want to stay visible without burning out?
We’ll give you one simple list each week—think 15 minutes max—designed to:
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Spark new convos
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Stay top of mind
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Build authentic relationships
You stay active and consistent—without it being another full-time job.
4) Sales Tools Audit
Review and assess your current:
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LinkedIn profile (personal + agency)
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Website positioning
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Case studies / decks / intro materials
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Provide written feedback with specific, actionable updates to improve alignment with outreach messaging and buyer expectations
Want to learn more?
Schedule a free discovery call, DM us on LinkedIn, or email lissa@cheerfulpersistency.com.
Hello! My name is Lissa Blackaby Forsterer, founder of Cheerful Persistency. We help small creative agency owners develop a consistent agency growth program based on nurturing relationships in a kind, human, non-salesy way.
