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Why Cheerful Persistency?

 Breaking the Feast-or-Famine Cycle
Many agencies struggle with inconsistent revenue due to reliance on RFPs and reactive business development. By nurturing client relationships and building proactive prospecting habits, Cheerful Persistency helps agencies create a balanced and sustainable new business pipeline​.

Strengthening Client Relationships for Organic Growth
Agencies often fail to maximize revenue from existing clients due to misalignment, lack of strategic engagement, or weak account management confidence. Cheerful Persistency helps teams transition from passive service providers to proactive strategic partners, unlocking untapped client budgets and strengthening relationships​.

Improving Sales and Business Development Processes
Many agency leaders lack a structured approach to business development, leading to inconsistent outreach and lost opportunities. Cheerful Persistency provides coaching, training, and repeatable sales strategies to help agency owners and teams maintain consistent outreach, follow-up, and networking to convert more leads into revenue​​​.

Agency Growth Boot Camp

 

This virtual 1/2 day boot camp is designed for agencies that are experienced with new business, but need to jumpstart organic growth and re-energize proactive prospecting and outbound new business efforts.

 

Agency Growth Virtual Boot Camp outcomes:​

- Agency Growth Plan Framework

- Proactive Prospecting Framework

- Outreach & Follow-up Activity Tracker

- Outreach Messaging Sample Scripts

Price: $450 per person

Can include up to five people from your agency.

Date of boot camp will be confirmed after purchase.

Includes two 30 minute follow-up Q/A sessions.

 

Agency Growth Strategy Session

In this one hour virtual focused strategy session, we’ll assess your agency’s biggest growth challenges and uncover opportunities to build a more consistent new business pipeline.

 

You'll gain actionable insights on strengthening client relationships, refining your sales approach, and creating a roadmap for sustainable growth.

$175 per session


 

About

Hello! My name is Lissa Blackaby Forsterer, founder of Cheerful Persistency. We help small creative agency owners get over the fear of proactive prospecting by teaching them the "Cheerful Persistency" skills needed to nurture relationships to drive agency growth.

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creative agency biz dev support for teams

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"On Demand" New Business Support

 

This is a great fit for an agency that needs help now and again, but not a full time biz dev role. I can provide an outside perspective and guidance with anything you are challenged with regarding new business/agency growth:

- Organic Growth Strategies

- Proactive Prospecting Strategies and Messaging

- Building Your LinkedIn Network

- Agency marketing materials audit

- Any other agency growth related topics.

Prepaid Packages:

5 Hours: $875

10 Hours: $1665 (5% discount)

15 Hours: $2375 (10% discount)

20 Hours: $2975 (15% discount)

 

Custom Agency Growth Program

 

A custom program can be developed to support your agency's specific agency growth and marketing needs.

- Maximizing Organic Growth

- Nurturing Existing Relationships​

- Fostering New Relationships

- Prospecting Strategies

- Outreach and Follow-up Accountability

- LinkedIn Network Growth Strategies


 

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